When people think about storytelling in business, they often focus on structure – what makes a story “good.” But the most unforgettable storytellers aren’t just great writers. They’re great voicers.
That moment when someone leans in and listens? It’s not just the story – it’s the way it’s told.
Using tempo, pitch, pause, breath, and energy transforms a simple narrative into a powerful experience. That’s why at The MAC Project, we train storytelling from the voice out. Because your story is only as impactful as your ability to inhabit it.
When I coach leaders and creatives, I help them move from telling stories about their work to inhabiting the stories they want to share. A well-told story doesn’t just deliver a message – it lands emotionally. It builds connection. It creates movement.
If you want to grow influence or inspire action, start not just with your story – but with your voice.